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Companies today need their employer brand—their reputation as an employer—to be as strong as their customer brand. A strong employer brand attracts and retains workers. It turns them into advocates for your company and it differentiates you from the competition.
Too many people think about risks in terms of outside forces that can affect an organization. They worry about crooks and scam artists, customer demands, funder and stakeholder demand, natural disasters, and broad economic trends and forces. Yet most threats and opportunities are generated internally.